Ghostwriters for your management response - The "Travelwriters" are here to help!
This is what every business owner in the tourism, hotel, and hospitality industry lives and breathes, day in day out. Good reviews is what you should live for, strive to achieve, with every fibre of your body, soul, and every dime left in your bank account ...
Indeed it seems that's what both TripAdvisor and many of their users want you to feel like: Putting you through the hoops in managing "online reality". Speaking of "online reality", the situation really has become pathetic: People will pull up in their car, or walk to your doorstep, looking straight at your sign, your well-kept entrance, your restaurant menu posted outside. Instead of taking one more step, going inside, and checking the place themselves, meeting real people (!) ... they consult their smartphone: What does TripAdvisor say about this place?
It's time to face the music. Do you want customers who don't live in the real world? What are your chances of making them happy using real world methods? Are these people even still capable of social behavior, of dealing with human beings ... without having some electronic device helping them think? How much sense does it make to even try to impress them? If they are not capable of social interaction, is it not highly likely that these individuals will exhibit antisocial behavior during a hotel stay?
You get the idea: it's ok to be aloof of this phenomenon. It's just another issue to be managed! You manage the employees, you manage the bills, you manage the taxes, the letters from ambulance-chasing lawyers, you manage the clogged toilets, and you manage the "TripAdvisor situation".
Assuming everthing is in good order on your Tripadvisor listing (i.e. you control this listing, you are in fact the registered property owner ), you are actually able to respond to negative reviews on Tripadvisor. Take a few minutes to say "Thank you" to good reviews. And, in case of critique, take a step back, and manage just as well. This website is about how to do that. Indeed, the question how to respond to negative reviews on tripadvisor is one of the biggest challenges faced by property managers in the hotel, tourism & hospitality industry.
The "Travelwriters" are here to help!
You have at least a 50/50 chance that a review on Tripadvisor critical of your establishment is fake. One thing is for sure: rather than addressing the issue with you, the person who posts the review chooses to make their side of the story public. Regardless of whether that review is fake or real, you are well-advised to respond.
Running a hotel or restaurant rarely leaves a lot of time for writing prose. Make sure you take a step back. Don't pen anything in your Tripadvisor management center under the influence of emotions. People who choose not to interact with you personally to resolve any issues probably do not deserve any elevated degree of emotional commitment from your end.
A proper response to a negative review in TripAdvisor is a fantastic opportunity to polish your reputation. The "Travelwriters" are happy to help you with competent draft responses to each and every bad review on your property. Your first draft management response is FREE!
The owners of TripAdvisor make hundreds of millions of dollars on their website, from placed advertisements and traffic referred to their hotel booking sites. TripAdvisor is one of the biggest websites on the web. As the result of an on-going feud between Google and TripAdvisor, Google has suspended listing any TripAdvisor property listing pages on their globally dominant search engine.
This notwithstanding, the TripAdvisor stock (NASDAQ: TRIP) continues to float. The company rakes in a fortune while entertaining a minimum of staff - indeed most of the content on their website is user-generated: by property owners, reviewers, and forum visitors. The substance required to enable their business model is provided for free, their website content exists because you, the hotel and restaurant owners exist! And still they have the nerve to charge you for extra services, such as publishing your phone number!
When you think about it, TripAdvisor should actually pay you for your property to be listed on their website! They should pay for the website content you provide, just like any other website operator placing ads on their page must pay for the content that helps their pages rank in search engines!
If a friendly voice responds "How may I help you" when calling TripAdvisor customer service, that might be a well-meaning, uninitiated intern picking up the phone. No phone number is visibly displayed on page 1 of their website. You have to dig for it! See this section for published TripAdvisor contact info. But you can make up your own mind about the people you are dealing with, when dealing with TripAdvisor - see this video.
That is the main theme of this website. The "Travelwriters" can help you mitigate, avoid, or even take advantage of "the Tripadvisor situation". Have a look around on our site , and get in touch!